Plastic surgery marketing costs more than most specialties, because the stakes and the clicks are both expensive, but the headline number is less useful than it looks.

What you spend per month matters far less than what each booked consult costs you.

💵 The honest range

Two numbers frame the question.

First, the budget benchmark: established practices commonly spend roughly 8 to 15 percent of revenue on marketing, which is about $10,000 to $15,000 a month on a $1.5M practice.

Second, what providers charge: agencies range from a few thousand a month to much more for full-service incumbents, often plus ad spend, while this practice charges a flat monthly fee for CRO and local SEO with no ad-spend markup. The pricing page has exact numbers.

🎯 The number that actually matters

This is why conversion dominates the math: with expensive clicks and high-value surgeries, lifting your consult conversion rate moves cost per consult more than any discount on a retainer.

🧮 Spend after you convert

Fix conversion first, then set your budget to your growth goals, so premium ad spend and organic effort both land somewhere that books surgeries.

❓ Frequently asked questions

How much do plastic surgeons spend on marketing?

Established practices commonly allocate roughly 8 to 15 percent of gross revenue to marketing, with growth-mode practices at the higher end. On a practice doing $1.5M, that's roughly $10,000 to $15,000 a month across all channels, though the mix and the results vary widely.

What do plastic surgery marketing agencies charge?

It varies from a few thousand dollars a month to much more for full-service incumbents, often plus ad spend. This practice charges a flat monthly fee for CRO and local SEO, with no percentage of ad spend. See the pricing page for exact numbers.

Why does cost per booked consult matter more than the retainer?

Because surgeries are high-value, a program that reliably books consults is worth far more than its fee, while a cheap program that books nothing is pure cost. Judge marketing on what a booked consult costs, not the monthly invoice.