Every med spa owner who's been burned by advertising has the same story: the ads ran, the clicks came, the bookings didn't.
The usual diagnosis, "the ads were bad," is usually wrong. The ads sent people to a site that leaked them, and no amount of ad tuning fixes a leaky page.
🪣 The leak is the real problem
Double your conversion rate and you roughly halve your cost per booked consult, without touching your ad budget. That's the leverage owners overlook while they keep tweaking headlines.
🎯 What this actually is
This isn't an ad-management agency, and it won't run your Google or Meta account.
It's two services: conversion optimization that makes your traffic book, and local SEO that earns traffic you don't rent by the click. Together they're what make advertising pay and what reduce your dependence on it over time.
If your ads are fine but the results aren't, this is the missing half.
📊 Who runs it
The work is run by Gabe Meierotto, former Director of CRO at LaserAway, where he grew sitewide conversion from 3 percent to 11 percent across thousands of tested variations.
That's the discipline applied to your funnel: one controlled test a month, honest reporting, and a single metric that matters, booked consults.
No guarantees, no ad-spend markup, no dashboard theater.
❓ Frequently asked questions
Do you run my Google and Facebook ads?
No. This isn't an ad-management shop. The work is conversion optimization and local SEO, the two things that decide whether your advertising and your organic traffic actually book consults. If your ads are fine but your site leaks, that's exactly the gap this fixes.
Why focus on conversion instead of the ads themselves?
Because conversion rate multiplies every dollar you already spend. At a 3 percent booking rate, most of your ad spend funds people who leave. Double the conversion rate and you roughly halve your cost per booked consult, with no change to the ad budget.
Do you guarantee more bookings?
No. Anyone guaranteeing a conversion lift is guessing. What's guaranteed is disciplined testing and honest reporting, one controlled test a month, measured in booked consults.