🪣 Why the ads don't go to your website

Every med spa owner who's been burned by advertising has the same story: the ads ran, the clicks came, the bookings didn't.

The usual diagnosis, "the ads were bad," is usually wrong.

The ads sent people to a site that leaked them.

At a typical booking rate, most of your ad spend funds the 97 percent who bounce.

Your website doesn't need to change.

It isn't part of this funnel.

🎯 How Pay-Per-Lead works

1. One offer, one market. We pick the treatment (Botox and laser hair removal perform best) and lock your market. One practice per treatment, per market, so your competitor can't buy in behind you.

2. I build the funnel and run the ads. Facebook and Instagram ads, sent to a multi-step funnel I control. Ad spend comes out of my pocket, not yours. If a variation doesn't convert, that's my problem to fix, not a line item on your invoice.

3. Leads land in your inbox and CRM in real time. Name, phone, email, treatment interest. Every lead also gets an instant automated text on your behalf, because a lead called in 5 minutes books and a lead called in 5 hours doesn't.

4. You pay for what arrives. Per lead, monthly invoice, volume you can see. Duplicates, fake numbers, and out-of-area leads are credited, not billed.

💵 What it costs

  • Botox leads: $35 per lead. Exclusive to your practice.
  • Laser hair removal leads: $30 per lead. Exclusive to your practice.
  • One-time funnel setup: $1,000. Your branding, your offer, your market.
  • Minimum: 100 leads per month. Below that volume, neither of us learns anything.

No ad spend on top.

No retainer.

No percentage of anything.

The lead price is the whole price.

Run the math the way you already price your chair time: if a Botox patient is worth $600 a visit and comes back three times a year, one converted lead pays for a month's worth of them.

📊 Who runs it

The work is run by Gabe Meierotto, former Director of CRO at LaserAway, where he owned the testing roadmap across 100+ locations and grew sitewide conversion from 3 percent to 11 percent.

Pay-Per-Lead is that testing discipline pointed at one job: turning cold Facebook traffic into a name and phone number that books.

No guarantees on what your front desk closes.

Full accountability for what lands in your inbox.

❓ Frequently asked questions

Do you run my Facebook and Google ads accounts?

No, and that's the point. The ads run from my accounts, to my funnels, on my ad spend. You never touch a dashboard or a budget. You buy the output: exclusive leads, priced per lead.

Are the leads really exclusive?

Yes. One practice per treatment, per market, and every lead goes to you alone. Shared-lead platforms sell the same prospect to three or four competing spas, then everyone wonders why nobody answers the phone. That model is why lead buying has a bad name. This isn't that model.

What counts as a billable lead?

A real person, in your service area, with a working phone number, who requested information about the treatment we're running. Duplicates, disconnected numbers, and out-of-area submissions are credited off your invoice.

Why per-lead instead of a monthly retainer?

Because a retainer pays for effort and a lead price pays for results. If my funnel converts poorly, I eat the ad spend, not you. It also makes the decision simple: you know what a new patient is worth, so you know exactly what a $35 lead has to do to pay for itself.

Do I need to change my website first?

No. The funnel is separate from your site. That said, most practices pair this with CRO eventually, because the leads this generates deserve a site that doesn't leak the referrals and repeat visits they turn into.

How fast do I need to call the leads?

Fast. Speed-to-lead is the single biggest factor in whether these convert, which is why every lead gets an instant automated text on your behalf before your team even picks up the phone. If your front desk can't call within business hours, tell me up front and we'll build the follow-up around it.