Results · LaserAway · 2017–2022
The numbers this practice is built on.
Before More Booked Consults existed, founder Gabe Meierotto spent six years as Director of CRO at LaserAway, the largest medspa chain in the U.S., owning the testing roadmap end to end.
Every number on this page is a result Gabe personally drove for LaserAway in that role, not a claim about work More Booked Consults has done for clients.
The headline number
Sitewide conversion, 3% → 11% in six years.
One controlled test at a time, compounding quarter after quarter.
Sitewide conversion during Gabe's six years running the testing program at LaserAway.
Whose result is this?Gabe's, from his six years running CRO in-house at LaserAway. More Booked Consults launched after he left, so this is his personal track record, not a client result of this consultancy.
The testing program
What 2,600+ variations actually produced.
Average lift by test area, as documented in the published case study.
Combining our team's ideas with Intellimize's guidance and machine-learning technology has driven incredible results. A 210x ROI with minimal internal resources is impressive.
What got tested
The experiments behind the numbers.
No redesign-and-pray. Every lift traces back to a specific, controlled experiment.
Every experiment below ran on Gabe's roadmap at LaserAway. He owned the hypotheses, the prioritization, and the results reporting from 2017 to 2022.
The multi-step booking form
LaserAway's main lead-gen engine, tested combination by combination.
- Number of steps in the form
- Icon types vs. text-only steps
- Alphabetized icons and options within each step
- Auto slide progression between steps
- A confirmation check added per step
Core service pages
The pages that sell laser hair removal, tattoo removal, and other treatments.
- 200% average lift across core service pages
- AI-driven personalization matching page versions to each visitor
- Winners baked into the base site as they proved out
Exit-intent recovery
Catching visitors on their way out instead of losing them silently.
- Exit modal variations tested continuously
- Average 2x lift over running no modal at all
Agility when it counted
When COVID shut down in-person consults, the funnel pivoted in weeks.
- Virtual consultation messaging tested and shipped for the sales team
- Booking infrastructure repointed so revenue kept flowing through the shutdown
The source document
Don't take our word for it.
The program was documented by Intellimize, the testing platform LaserAway ran it on, in a published case study.
Read it right here, or download the PDF and check the numbers yourself.
The fine print
What these numbers mean for your practice.
These are results Gabe drove for LaserAway as their in-house Director of CRO, not a promise of what your practice will do.
They are his personal track record from that role, not client results of More Booked Consults.
Every market, site, and starting point is different.
What carries over is the method: disciplined testing, one change at a time, run long enough to trust the result.
That same playbook now goes to work for independent aesthetic practices, where a single winning test can show up on next month's schedule.
Explore medspa marketing, plastic surgeon marketing, or how pricing works.