Plastic surgery has some of the most expensive clicks in all of advertising, because a single surgery is worth so much and incumbents bid hard for the same patients.

That fact cuts both ways.

It makes a leaky funnel the costliest problem in the practice, because you pay premium prices for clicks and then lose them on the page.

And it makes lead generation, done right, one of the highest-leverage decisions a surgical practice can make.

This page is about doing it right: exclusive consult leads, priced per lead, with the risk moved off you.

🎯 Why per-lead beats a retainer for surgical practices

The usual surgical marketing arrangement is a retainer plus ad spend, and it puts every dollar of risk on you.

You pay the platforms for the most expensive clicks in advertising.

You pay a manager on top.

And if the funnel converts poorly, that waste is entirely yours.

Pay-per-lead flips it.

You pay for a consult lead that actually arrived, and the cost of earning it, including the premium ad spend, is my problem, not a line on your invoice.

🪣 Why the ads don't touch your website

When you pay premium prices for high-intent surgical clicks and then send them to your website, you lose them to the same three things every time: weak galleries, buried financing, and slow follow-up.

Your site was built to inform patients who already know you, not to convert a cold, high-consideration prospect into a booked consult.

So the ads here don't go to your website.

They run to a multi-step consult funnel built from the same testing playbook that grew sitewide conversion 3% → 11% at LaserAway, across 2,600+ tested variations.

The funnel is the product.

The ads just fill it.

💵 What it costs, and why surgical leads cost more

Surgical consult leads are priced against case value, which is why they sit above med spa leads.

  • Surgical consult leads: $75 per lead. Breast, body, face. Exclusive to your practice.
  • Injectable and non-surgical leads: $50 per lead. Botox, filler, energy devices. Exclusive to your practice.
  • One-time funnel setup: $1,500. Your branding, your offer, your market.
  • Minimum: 50 leads per month. Below that volume, neither of us learns anything.

A booked surgery is worth thousands, often many thousands.

Against that, a $75 exclusive consult lead is the smallest number in the equation, even at a modest close rate.

Full pricing and terms are on the Pay-Per-Lead page.

🔒 Exclusive, one practice per procedure

Exclusivity matters even more for surgery than for med spa treatments, because the stakes per lead are higher.

A shared surgical lead, sold to three or four practices at once, is a prospect being called by everyone and answering no one.

An exclusive lead is yours alone.

One practice per procedure, per market, with no competitor buying in behind you.

The full case for why exclusivity decides your close rate is on the exclusive leads page.

📊 Who runs it

The work is run by Gabe Meierotto, former Director of CRO at LaserAway, where he owned the testing roadmap across 100+ locations and grew sitewide conversion from 3 percent to 11 percent.

Lead generation is that testing discipline pointed at one job: turning cold traffic into a name and phone number that books a consult.

No guarantees on what your front desk closes.

Full accountability for what lands in your inbox.

❓ Frequently asked questions

What does a plastic surgery lead cost?

Surgical consult leads are $75 each and injectable or non-surgical leads are $50 each, both exclusive, with a one-time funnel setup and a monthly minimum. Surgical leads cost more because the clicks that produce them are among the most expensive in any industry and a booked surgery is worth thousands. You still pay one flat price per lead, with the ad spend carried on my side.

Why are surgical consult leads priced higher than med spa leads?

Because they cost more to produce and are worth far more. High-intent surgical prospects click on the most expensive keywords in advertising, and a single booked surgery can be worth many thousands of dollars. A $75 exclusive consult lead is priced off that reality, not off a Botox click, and it is still a rounding error against a booked case.

Are the consult leads exclusive?

Yes. One practice per procedure, per market, and every lead goes to you alone. Shared surgical leads sold to several practices at once convert poorly and are the reason bought leads have a bad name. Exclusive leads are a different product.

Do the ads go to my website?

No. They run to a multi-step consult funnel I build and control. Sending premium surgical clicks to a practice website is the costliest leak in the whole funnel, because you pay twice: once for the expensive click, once for the surgery you didn't book.