🪣 Why the ads don't go to your website
Plastic surgery has some of the most expensive clicks in all of advertising, because a single surgery is worth so much and incumbents bid hard.
Which makes the leak worse here than anywhere: when those premium clicks land on a site that loses them to weak galleries, buried financing, or slow follow-up, you pay twice.
Once for the click, once for the surgery you didn't book.
Your website doesn't need to change.
It isn't part of this funnel.
🎯 How Pay-Per-Lead works
1. One offer, one market. We pick the procedure and lock your market. One practice per procedure, per market, so your competitor can't buy in behind you.
2. I build the funnel and run the ads. Facebook and Instagram ads, sent to a multi-step consult funnel I control. Ad spend comes out of my pocket, not yours. If a variation doesn't convert, that's my problem to fix, not a line item on your invoice.
3. Leads land in your inbox and CRM in real time. Name, phone, email, procedure interest. Every lead also gets an instant automated text on your behalf, because a lead called in 5 minutes books and a lead called in 5 hours doesn't.
4. You pay for what arrives. Per lead, monthly invoice, volume you can see. Duplicates, fake numbers, and out-of-area leads are credited, not billed.
💵 What it costs
- Surgical consult leads: $75 per lead. Breast, body, face. Exclusive to your practice.
- Injectable and non-surgical leads: $50 per lead. Botox, filler, energy devices. Exclusive to your practice.
- One-time funnel setup: $1,500. Your branding, your offer, your market.
- Minimum: 50 leads per month. Below that volume, neither of us learns anything.
No ad spend on top.
No retainer.
No percentage of anything.
The lead price is the whole price.
Run the math the way you already price your OR time: if a booked surgery is worth thousands and closes at even a modest rate off exclusive consult leads, the per-lead price is the smallest number in the equation.
📊 Who runs it
The work is run by Gabe Meierotto, former Director of CRO at LaserAway, where he owned the testing roadmap across 100+ locations and grew sitewide conversion from 3 percent to 11 percent.
Pay-Per-Lead is that testing discipline pointed at one job: turning cold Facebook traffic into a name and phone number that books a consult.
No guarantees on what your front desk closes.
Full accountability for what lands in your inbox.
❓ Frequently asked questions
Do you run my Facebook and Google ads accounts?
No, and that's the point. The ads run from my accounts, to my funnels, on my ad spend. You never touch a dashboard or a budget. You buy the output: exclusive consult leads, priced per lead.
Are the leads really exclusive?
Yes. One practice per procedure, per market, and every lead goes to you alone. Shared-lead platforms sell the same prospect to three or four competing surgeons, then everyone wonders why nobody answers the phone. That model is why lead buying has a bad name. This isn't that model.
What counts as a billable lead?
A real person, in your service area, with a working phone number, who requested information about the procedure we're running. Duplicates, disconnected numbers, and out-of-area submissions are credited off your invoice.
Why do surgical consult leads cost more?
Because the clicks that produce them are among the most expensive in any industry, and a booked surgery is worth thousands. A $75 surgical consult lead is priced off what it costs to earn a high-intent surgical prospect, not off a Botox click. You still pay one flat price per lead, and you still know exactly what it has to do to pay for itself.
Why per-lead instead of a monthly retainer?
Because a retainer pays for effort and a lead price pays for results. If my funnel converts poorly, I eat the ad spend, not you. It also makes the decision simple: you know what a booked surgery is worth, so you know exactly what a lead has to do to pay for itself.
Do I need to change my website first?
No. The funnel is separate from your site. That said, most practices pair this with CRO eventually, because the consults this generates deserve a site that doesn't leak the galleries, financing, and follow-up they turn into.
How fast do I need to call the leads?
Fast. Speed-to-lead is the single biggest factor in whether these convert, which is why every lead gets an instant automated text on your behalf before your team even picks up the phone. If your front desk can't call within business hours, tell me up front and we'll build the follow-up around it.