Botox lead generation, priced per lead.

Botox is the best lead-generation offer in the entire med spa category, and it is not close.

The demand is enormous and constant, the price is easy for a stranger to understand, and the patient comes back three or four times a year for the rest of their life.

That combination is exactly what a per-lead model needs to work.

The only question is how you generate those leads without lighting money on fire, and that comes down to two decisions most practices get wrong.

💵 What a Botox lead is worth (do the math)

Per-lead pricing only makes sense if you know what a patient is worth, so start there.

A typical Botox visit is 20 to 60 units.

Units run $10 to $20 depending on your market and pricing model.

A happy Botox patient comes back roughly three times a year, often for years.

That is the whole argument for buying Botox leads by the lead.

You are not gambling an ad budget on whether a funnel converts.

You are paying a fixed, known price for a name and a phone number, and comparing it against a patient value you already know cold.

The current benchmark numbers, from raw cost-per-lead to what leads actually sell for, live in what a Botox lead costs in 2026.

🪣 Mistake one: sending Botox ads to your website

The most expensive habit in med spa advertising is pointing paid Botox traffic at the practice website.

Your site was built to inform patients who already know you.

A cold stranger who just saw a Botox ad needs something else entirely: one clear offer, a short path, and a reason to hand over their number now.

A homepage gives them a navigation bar and twelve other things to click.

So the ads here don't go to your website at all.

They go to a multi-step funnel built from the same testing playbook that grew sitewide conversion 3% → 11% at LaserAway, across 2,600+ tested variations.

The funnel is the product. The ads just fill it.

🔒 Mistake two: buying shared Botox leads

The second mistake is buying Botox leads that aren't yours alone.

Shared-lead brokers sell the same prospect to three or four competing spas at once, then everyone races to the phone and the patient gets four calls in an hour.

That is why "bought Botox leads don't convert" is a widely held belief, and it is true, for shared leads.

An exclusive lead is a different product.

One practice per market for Botox, every lead delivered to you alone, and no competitor buying in behind you.

The full case for exclusivity is on the exclusive leads page.

🎯 How Botox lead generation works here

1. We lock Botox in your market. One practice, one treatment, one market. Your competitor can't buy the same leads.

2. I build the funnel and run the ads. Facebook and Instagram, sent to a multi-step funnel I control, with the ad spend on me. If a variation underperforms, that's mine to fix.

3. Leads arrive in real time. Name, phone, email, treatment interest, in your inbox and CRM, with an instant text sent on your behalf so the first touch happens in seconds.

4. You pay per lead that arrives. $35 per exclusive Botox lead, monthly invoice, with duplicates and out-of-area leads credited, never billed.

The pricing, the setup fee, and the monthly minimum are all laid out on the Pay-Per-Lead page.

📊 Who runs it

The work is run by Gabe Meierotto, former Director of CRO at LaserAway, where he owned the testing roadmap across 100+ locations and grew sitewide conversion from 3 percent to 11 percent.

A Botox funnel built by a CRO operator handles the parts a generic broker fumbles: the ad-policy nuance, the qualifying steps, the speed-to-lead automation.

No guarantees on what your front desk closes.

Full accountability for what lands in your inbox.

❓ Frequently asked questions