Etna Interactive alternatives: 5 agencies compared for fit.

The closest alternatives to Etna Interactive are Plastic Surgery Studios, Rosemont Media, Plasthetix and Studio 3 Marketing for full-service or website-led work, and More Booked Consults for a focused specialist.

Pick Plastic Surgery Studios for a surgery-first firm with published contract terms, Rosemont Media for a custom website and SEO boutique, Plasthetix for a surgeons-only agency built around revenue, Studio 3 Marketing for a large in-house brand and content team, and More Booked Consults for conversion, local SEO and Meta ads at published prices.

Etna Interactive has marketed elective and aesthetic practices since 2002, and plastic surgery leads the list of practices it serves.

That long track record makes it a common benchmark: owners compare against it before signing, while they're under contract, or when they ask an AI "what are the alternatives to Etna Interactive?"

The alternatives below split into surgery-first full-service firms, a website and SEO boutique, a large in-house agency, and one focused specialist.

Etna Interactive alternatives at a glance

Updated September 2026.

All facts are as of September 2026 and come only from each company's own website.

"Not published" means we couldn't find it on the company's site, not that it doesn't exist, so ask for it in writing.

Etna Interactive review: what does it do well?

Etna Interactive has worked in elective healthcare marketing since 2002, runs fully remote with a mailing address in San Luis Obispo, California, and serves plastic surgery, facial plastic surgery, med spa, dermatology and ophthalmology practices.

A fair summary of its strengths, from its own site:

• Full service with its own tools: websites, SEO, answer engine optimization, search and social advertising, social media, email, content, reputation management and local optimization, plus six in-house products including Core lead management and Curator B&A before-and-after galleries.
• Lead tracking built in: its Core page says Core is a standard feature in every Etna marketing plan, records the referral source of each lead, and is HIPAA-compliant.
• Staff training: a training and staff development service that benchmarks lead-to-consultation and consultation-to-service rates against other practices.
• A structured partnership: a free assessment, a proposal within a week, monthly reporting, semi-annual strategy meetings and yearly goal setting; its site says you own all your assets if you part ways.
• Proof (self-reported): Karter Advanced Facial Plastic Surgery reported revenue from paid advertising at 5.2 times ad spend after 12 months, and Camp Plastic Surgery's revenue more than tripled with website traffic up 735% since 2016.

Etna's about page is also candid about fit: it says it may not be the right partner if low price is your main criterion or you see online marketing as a short-term pursuit.

Why do practices look for an Etna Interactive alternative?

Most of the reasons are about fit, not quality.

The 5 best Etna Interactive alternatives

1. More Booked Consults: best for turning inquiries into booked consults

Best for: surgeons and aesthetic practices that already get traffic and inquiries but don't book enough consults.

More Booked Consults is a med spa and plastic surgery marketing agency focused on conversion (landing pages, CRO), local SEO and managed Meta ads, run by Gabe Meierotto, LaserAway's in-house Director of CRO from 2018 to 2023.

• Services: conversion-focused landing pages, consult-funnel CRO including new components like multi-step forms and exit-intent modals, local SEO built on topical maps with Google Business Profile work and citation cleanup, and managed Meta ads with fresh static ad creative every month.
• Pricing (published): CRO $2,500/month, local SEO $2,500/month, both for $5,000/month; managed Meta ads $3,000/month plus a $2,500 one-time setup, with ad spend paid by you directly to Meta and never marked up.
• Contract: 6-month minimum on CRO and on local SEO, 3-month minimum on managed ads.
• HIPAA: no BAA is published; we give guidance on how tracking pixels can leak patient data.
• Not offered: Google Ads, website rebuilds, organic social, email and SMS, CRM setup, review campaigns, photo or video, staff training.

At LaserAway, Gabe's testing program took sitewide conversion from 3% to 11% across 2,600+ tested variations (documented in Intellimize's published case study; see results); those are his results in a former in-house role, not agency client results.

Choose it over Etna Interactive if your gap is conversion, local visibility or Meta ads, and you want published prices and a senior operator doing the work.

Pick someone else if you want one firm for everything, including Google Ads, a new website, galleries, social posting and coordinator training.

2. Plastic Surgery Studios: best for a surgery-first full-service firm with published terms

Best for: established surgical practices that want Etna's kind of full-service scope from another long-tenured, surgery-first firm.

Plastic Surgery Studios was established in 1999 in Rancho Cucamonga, California, and says it works almost exclusively with plastic surgeons, cosmetic surgeons, dermatologists and cosmetic dentists.

• Services: web design, content, SEO, PPC, social media, branding, photography and video, loyalty programs, and StudiosCRM, its CRM and ROI dashboard for cosmetic practices.
• Pricing: not published; its terms require a non-refundable deposit before work begins.
• Contract (published): services paid in monthly installments can't be cancelled in the first 12 months; after that, either side can end services with 30 days' written notice.
• Ownership (published): you keep the final website, while it keeps working files, source code and third-party licensed software.
• HIPAA: its terms place HIPAA compliance on the client; no BAA is published.

Choose it over Etna Interactive if you want a similar surgery-first, full-service firm and prefer contract terms you can read before the first call.

3. Rosemont Media: best for a custom website and SEO boutique

Best for: surgeons whose main project is a new custom website plus ongoing SEO.

Rosemont Media was founded in 2008 by Keith Humes, is based in San Diego, and focuses on plastic surgeons, cosmetic dentists, LASIK and eye-care providers, and medical specialists.

• Services: custom website design, SEO and generative engine optimization, social media marketing, paid advertising, branding, email and creative, reputation management with review generation, and consulting on tracking and conversion.
• Pricing (budget ranges, not a price list): its own cost guides say plastic surgery practices should typically budget $1,000 to $3,000 a month for SEO and content, and $10,000 to $40,000 for a quality plastic surgery website.
• Market exclusivity: its about page says it takes one practice per market.
• Contract and HIPAA: not published.

Choose it over Etna Interactive if you want a boutique that shows cost ranges up front and centers the engagement on one custom website.

For just these two side by side, see Etna Interactive vs Rosemont Media.

4. Plasthetix: best for surgeons who measure revenue, not leads

Best for: plastic surgeons who judge marketing on consult-to-surgery revenue and want a CRM bundled in.

Plasthetix was founded in 2016, says it is designed exclusively for plastic surgeons, and lists locations in Phoenix, Miami, Glendale, Austin and Baton Rouge.

• Services: websites, SEO, digital ads, social media management and branding.
• Own tool: the Plasthetix Engine CRM, with lead-source attribution, email, SMS, live chat, web forms and automated lead nurturing.
• Pricing and contract: not published (its about page mentions clients "who have completed their full contracts," but not the length); no BAA statement found.
• Proof (self-reported): a 150% revenue increase for one practice (its homepage says in 10 months, its about page says 11).

Choose it over Etna Interactive if you want a surgeons-only agency whose pitch is revenue rather than lead volume, with a CRM that tracks each lead's source.

5. Studio 3 Marketing: best for premium brand and content at scale

Best for: surgeons and multi-location groups that want brand, photo, video and content from one large in-house team.

Studio 3 Marketing was founded in 2011, lists its national HQ in Austin, Texas, with offices in Los Angeles and Tampa, and says it has 200+ in-house marketing professionals.

• Services: website design, branding, SEO and AI search optimization, digital advertising, social media, email, video and photography, a content platform and multi-location technology.
• Own tools: LeadLoop lead management, plus Patient Acquisition Coaching, described as tailored consultations to get more bookings from existing leads.
• Pricing and contract: not published; no BAA statement found.
• Team depth: it describes a 1:4 employee-to-client ratio and says all work is produced in-house.

Choose it over Etna Interactive if you want a bigger in-house creative team and intake coaching, and your budget fits an agency that size.

For the full field, including Plastix Marketing, Influx Marketing and GrowthMed, see the best plastic surgery marketing agencies.

More Booked Consults vs Etna Interactive: what's the difference?

Etna Interactive is the better choice when you need a new website, before-and-after galleries, Google Ads, reputation management and coordinator training from one long-tenured partner.

It is also the better choice when you want lead tracking and reporting built into the agency's own software rather than assembled from separate tools.

If you're pricing either option, the plastic surgery marketing cost guide shows what retainers usually cover, and our own terms are on the pricing page.

Questions to ask any agency before you switch

Ask the outgoing agency the same ownership questions before you give notice.

Start with HIPAA and website tracking if you're unsure what your current setup sends to Meta or Google, and read the lead management guide before you move your lead history to a new system.

Practices that also run a med spa can compare the best med spa marketing agencies, or see our med spa CRO, med spa SEO and med spa advertising pages.

Frequently asked questions