What makes a Consult Magnet work
A discount on one treatment asks people to compare your price with the spa down the street.
A named bundle gives them something they can't compare, so the decision becomes yes or no instead of cheaper or not.
Every Consult Magnet has the same three parts.
An assessment
Mapping, analysis or a design consult. It makes the visit feel personal and gives your provider a natural moment to recommend more.
The main treatment
The thing they came for, named in plain words. This is where the savings sit.
A take-home bonus
A kit, an add-on or a follow-up check. Low cost to you, and it makes the offer feel complete.
Discount vs. Consult Magnet
Plain discount
- "20% off Botox this week"
- Easy to compare with every other spa
- Trains patients to wait for the next sale
Consult Magnet
- "Smooth Start: movement assessment, tox and a two-week check"
- Hard to compare, easy to say yes to
- Built for new patients, so regulars keep paying full price
Before you run it
- Use your real menu prices for any "total value". Made-up reference prices can get a practice in trouble with regulators and with Meta.
- Keep ad copy about results and treatments, never about the reader's own age, weight or skin. Meta rejects ads that call out personal attributes.
- Check that the offer price still covers product and provider time.
- Send the ad to a page built for the offer, not your homepage.
Want this running as Meta ads with a landing page built for it? That's what our managed ads service does.
Or start with a free marketing audit of where your site is losing consults.